L2 Productions worked with client O-Cedar, the 100+ year old mop, broom and household cleaning supply brand, to re-invent it’s strategy for better customer support with its product refills.
Rather than continuing to use hard to follow printed or .pdf refill instruction sheets, we took O-Cedar into the future by developing a series of eight, 1 minute, easy-to-follow instructional videos.
These instructional video were all shot in full 4K Ultra HD on our Red Epic cameras for unbelievable clarity and detail. The final instructional videos are directly available from O-Cedars website and also hosted on many retailers sites like Walmart to easily guide customers through the refill process.